![]() Wiggins and his team credit The Rainmaker Group’s revenue management system for helping translate a wide variety of data into actionable future demand projections that were the basis for its decision to embark on a new 532-room hotel tower expansion. One secret of Harrah’s Cherokee’s success is its ability to anticipate growth requirements based on accurate demand and revenue forecasts. “Locations don’t get any more attractive than this.” “We sit at the edge of the Great Smoky Mountains National Park, the most visited national park in the United States,” said Jeremiah Wiggins, the property’s director of planning and analysis. ![]() The property is a popular drive-to destination for markets that include Atlanta, Asheville, Charlotte, Knoxville, and Winston-Salem. The original Harrah’s Cherokee casino was opened in 1997 by the Eastern Band of the Cherokee Nation, and has been expanding ever since. Rising out of a beautiful hollow in the Great Smoky Mountains of North Carolina stands the 1,100-room Harrah’s Cherokee Casino & Hotel, one of the most lucrative slot floors in the world’s largest casino hotel chain. Success often manifests in unexpected places. Native American Property Among Nations Largest Casino Construction Projects Revenue, Occupancy, ADR Grow with Expansion
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