![]() It is upgrading its restaurants and starting to hold concerts on its new patio and on its racetrack, efforts geared toward becoming a ‘night out’ destination for customers farther away. ![]() ![]() To fight back, the casino is trying to rebrand itself and increase the quality of its offerings.Įarlier this month, it announced it was rebranding itself Harrah’s Philadelphia to give customers a better idea of where it is. … You just always, always have to be creating a competitive advantage.’ ‘The Atlantic City lesson is certainly one that we all need to learn. ‘We’ve certainly felt the pressures,’ said Ron Baumann, the Chester casino’s general manager and a veteran of Atlantic City, where casinos have seen their revenues plummet amid heightened competition from Pennsylvania. Harrah’s casino in Chester, a long-downtrodden city in the southern suburbs, also is closer to competition in Delaware and Maryland. CHESTER – When Harrah’s Chester Casino & Racetrack opened its doors in this struggling city in January 2007, it was the state’s third casino, a novelty that pulled in Philadelphia-area gamblers thrilled not to have to drive to Atlantic City.įive years later, Pennsylvania has 11 casinos, four in the Philadelphia area.
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